Predictions of the death of netbooks are greatly exaggerated

Posted by Jim Klein On Friday, February 3, 2012 0 comments
I recently discovered this great little video on the Intel web site about the Atom processor and netbooks:



A few important points that I think shouldn't be missed include:

  • One of the most unappreciated pieces of technology that we all use is the keyboard. It's easier to hit the keys because you know where everything is and you're using all your fingers.
  • Really flexible. Small, low-power, gives manufacturers a lot of flexibility in terms of how they might want to design around it.
  • No one likes to be lumped into one category. Not everyone is the same, and one size doesn't fit all.
  • Shipped over 100 million netbooks in the last 3 years.
  • A low price point. Affordable enough that consumers all over the world can get connected.
  • Intel plans to continue to innovate on the Atom processor, and to work to deliver lower power requirements, enhance performance, and bring new platform features.
Intel is clearly committed to the Atom processor and the netbook form-factor, as are the vast majority of manufacturers, as my last post pointed out. It seems pretty clear that predictions of the death of netbooks amount to little more than one company's marketing hyperbole and fanboy-journalism. Like all trendy products, netbooks saw phenomenal sales growth in their early years. Now they are simply settling into their place in the technology spectrum, just as tablets and ultrabooks will - once their luster wears off.

You can view the rest of Intel's netbook/Atom content here.

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